What began as a simple idea in 2003 to counter the uninspired nylon suitcases and travel bags has since blossomed into one of Scandinavia's strongest accessory cards and is a true leader in the luxury luggage market. From Mismo's first collection in 2006 to today, partners Adam Alexander Bach and Rikke Overgaard have carefully considered every step along the way. Their combined vision for the brand is focused and direct.