Anine Bing was launched in 2012 with headquarters in downtown Los Angeles, CA. Inspired by the fusion of Scandinavian heritage and American spirit, ANINE BING offers luxurious garments, wardrobe essentials and basics that are current and timeless. The original Danish designer Anine Bing operates with the "see now, buy now" approach, and comes weekly with news, or replenishment of goods. She focuses on classic basics with a trendy twist, and has a rock style combined with bohemian elements.