Replay Jeans was established in 1981 and has become one of the leading international companies in the denim sector. The company is based in Asolo, Italy. REPLAY takes its name from the concept of “re-making”, “re-creati ng” and “re-elaborating”, which appealed to the founder Claudio Buziol when he saw the word appear on the TV screen during a Fútbol match. This iconic brand has evolved and evolved on this theme since its debut, taking the best of the past and giving it a contemporary twist. The group operates in all European markets, the Middle East, Asia, the USA and Africa with products sold in over 50 nations.