A Norwegian student strolls the rainy streets of Manhattan wearing his grandfather's old galoshes. That's where it started. Back in 2006, SWIMS was founded in Oslo, and breathed new life into the almost forgotten galoshes. They started with the simple idea of ​​transforming the galosh, a purely practical utility product into a stylish and branded lifestyle item with a bold personality. While Scandinavia is known for clean and minimalist design, Norwegian brands are particularly functional and must adapt to the very contrasting seasons they encounter at home.