The North Face, named after the mountain's roughest side. Was born in a small mountaineering shop in San Francisco in 1966. And they quickly started designing their own products and The North Face quickly became a very popular brand among outdoor people. During the 70s, The North Face began sponsoring wilderness expeditions all over the world, which is still ongoing. The North Face is a symbol of quality products, and when new and hidden places are discovered, you can bet that The North Face has had a hand in the game. The North Face - Never Stop Exploring.