Abrand is the jeans brand of the next generation.
The idea behind the brand name is that it is a brand of the people. No frills, no unnecessary nonsense. A brand made cool by the people who wear it.

We make high-quality denim that lasts the whole distance. First-class fabrics in the most flattering fits and authentic washes.

Abrand is nothing without the people who wear it. Abrand is your brand.

Use it your way.